Strategic Storytelling & Design Services

Where you're at right now...

Your work is bold — but your messaging and visuals don’t reflect its full depth or credibility

You’re tired of reactive comms — and want a strategic solution that’s cohesive, collaborative, and aligned with your vision

You’re juggling multiple audiences - funders, communities, and partners - and need a strategy that adapts to each of them

You know your story deserves more than a quick-fix template — and you’re ready to build something lasting.

You want to launch a story-led tool — a report, campaign, or resource — but don’t know where to start

GET STARTED

What success looks like
with the roadmap

Recognised as a thought-leader — trusted by funders, media, and your community.

Your narrative reframing public conversations — amplifying marginalised voices in ways that deepen understanding.

Your tools in circulation — embedded into the workflows of organisations and community networks.

Invited to podcasts, panel and press — because your story is strategic, resonant, and impossible to ignore.

Driving real systemic change — shifting behaviours, influencing priorities, and informing decisions across sectors.

Here's the truth:

Most communications tools weren’t designed to carry the weight of systemic work.

Templates might feel efficient but they often flatten your message. And when your story doesn’t land — with funders, communities, or collaborators — you lose more than visibility. You lose the chance to build real support. But when your story resonates emotionally and is built to reflect its full depth — it doesn’t just inform, it moves people to act.

That’s what shifts narratives. 
That’s what earns trust. 
That’s what unlocks lasting support.

You don’t need another shortcut. You need a storytelling strategy and design system built to clarify you mission and drive systemic change.

That’s where the Roadmap comes in.

What's inside the roadmap:

This isn’t just a design asset. It’s a full storytelling system, built to mobilise your audience. You’ll walk away with:

Custom Roadmap + Guided Workbook

A custom roadmap and guided workbook that aligns your vision with your message. We’ll map your goals, audiences, and theory of impact — so every message you share is clear, cohesive, and built for the change you want to create.
‍
Includes:
✦  Theory of Impact Framework
✦ Target Audience Profiles
✦ Calls to action aligned with goals
✦ Recommended format(s) for storytelling

Your Signature Storytelling Asset

A publication, toolkit, website, or campaign — fully designed and launch-ready. We’ll choose the right format for your goals and design it to spark action and build trust.

Includes:
✦  Moodboard + Creative Direction
✦  Wireframes, storyboard, or flatplan
✦  Cover concepts and layout samples
✦  Final print or digital files
✦ Custom illustrations or photography (as needed)

Launch Plan + Content Strategy

You’ll get a clear plan for what to share, when, and where — so you can build momentum and amplify your impact without the overwhelm.

Includes:
✦ Launch checklist
✦ Pre- and post-launch content calendar
✦ Stakeholder engagement strategy
✦ Impact tracking dashboard

Social Graphics + Launch Assets

From social graphics to EDM templates, you’ll get everything you need to confidently share your story and keep the momentum going post-launch.

Includes:
✦ Social tiles with campaign calls-to-action
✦ EDM templates
✦ Reusable visuals for ongoing content

Funder + Stakeholder Pack

Help your allies advocate for you
‍Get ready-to-share messaging assets tailored for funders, partners, and decision-makers — so others can advocate for your work with confidence.

Includes:
✦ Impact summaries
✦ Key messages
✦ FAQs & talking points

Your Project Hub (Notion)

A shared workspace that keeps everything organised — from timelines and feedback to final deliverables. No lost files. No endless email threads.

Includes:
✦  Onboarding checklist
✦  Live project timeline
✦  Real-time feedback + file delivery

GET STARTED

Client Success Stories

Real results

FEATURED PROJECT

Human Rights Law Centre

We transformed HRLC’s strategic plan into a clear, visually compelling roadmap, one that helped align stakeholders, deepen partnerships, and create momentum around their mission.

Creative support that's as beautiful as it is effective.

"Ange is skilled and talented at creating things which have impact. She has provided helpful, timely and beautiful support to bring our work to life."

Thomas Feng

HUMAN RIGHTS LAW CENTRE

FEATURED PROJECT

Unbound Stories

We worked with Unbound Stories to create a 90-second video that distills their nuanced work into a clear, emotionally resonant story. The result is a strategic story-led tool that speaks directly to organisations — building understanding, trust, and support for their lived experience–led approach — helping them mobilise the partnerships needed to drive systemic change.

Aligned vision with seamless execution.

"Ange translates complex narratives into compelling content while maintaining professionalism and efficiency. She excels at aligning vision with execution, making the creative process seamless. Her ability to deliver high-quality work within tight timeframes — without compromising integrity — sets her apart."

Samah Shda

UNBOUND STORIES

If we haven’t met before —

I started this studio because I believe underrepresented voices deserve the same creative firepower as big brands. For the past 8+ years, I’ve worked alongside advocacy groups, nonprofits, and social enterprises. And time and time again, I saw the same challenge: Important, values-driven work being overlooked — not because it lacked impact, but because the story didn’t land.

While most designers focus on the visuals and most marketers chase metrics - our process blends strategy, storytelling, and design into one seamless service — so every choice we make is anchored in your purpose, audience, and long-term goals. The result? Launch-ready storytelling tools your audience trusts, shares, and acts on.

An icon of a post it note that has "Hi. I'm Ange" written on it.

Map

Phase One: Shape a story that moves people to act.
We start with purpose. Who are you here for? What are you trying to shift? You’ll complete a guided workbook designed to help uncover your story so we can map your message to the impact you want to make and the audience you need to reach.

You’ll walk away with:
✦ Custom Roadmap that includes:
✦  Theory of Impact Framework
✦ Target Audience Profiles
✦ Calls to action aligned with goals
✦ Recommended format(s) for storytelling
✦ Moodboard and creative direction strategy

Design

Phase two: Build bold, strategic high-impact tools
‍Your story is shaped into the format that fits — whether that’s a polished report, website, campaign materials, video series or interactive resource. Design is values-aligned and intentional, with built-in feedback loops and a focus on impact and accessibility.

You’ll walk away with:
✦ A fully designed campaign asset (print or digital)
✦ Flatplan or storyboard for strong narrative flow
✦ Custom visuals, illustrations, or photography (as needed)

Amplify

Phase 3: Craft your launch and engagement plan
‍Now we ensure your message connects. We build a tailored rollout and engagement strategy — giving your team, partners, and funders the tools to share, amplify, and activate your message.

You’ll walk away with:
✦ Launch checklist
✦ Pre- and post-launch content calendar
✦ Stakeholder engagement strategy
✦ Impact tracking dashboard

Launch

Phase four: Launch with confidence and sustain momentum
‍Because real change takes time, we equip you with evergreen content, an impact dashboard, and next steps to keep the story moving — even after the campaign has launched.

You’ll walk away with:
✦ Social Media and Launch Graphics
✦ Stakeholder and funder pack
✦ EDM template

Ready to make your story count?

This is our full Storytelling for Systemic Change Roadmap — a collaborative partnership turning bold ideas into trusted tools that drive systemic change.

Investment starts from $7,000 AUD - depending on project scope. Payment plans are also available.

Only four projects are accepted per quarter - so you’ll get close, 1:1 collaboration and the depth this work deserves

If you're a grassroots organisation working with limited resources, get in touch — we sometimes offer custom solutions that honour your budget without compromising the heart of your story.

GET STARTED

What We Can Create Together

Websites

Need your audience to take action? We build resource hubs that host your story, tools, and calls-to-action — all in one accessible place.

An icon of a stack of books with a face and glasses

Books and Publications

Custom assets to equip your funders, partners, and team — including impact summaries, talking points, FAQs, and branded email signatures or EDMs.

Interactive Resources

From data visualisation pages to dynamic educational tools — designed to help audiences engage more deeply with complex issues.

Video Series

Bring your community’s voices to the forefront with story-led videos or testimonial series that build empathy and drive action.

Print-Ready Reports

Designed for clarity and credibility — we combine data, storytelling, and intentional visuals to turn your findings into powerful narrative tools.

Custom Format

Have something different in mind? We’ll collaborate on the right format to match your goals — whether it’s internal training tools or community zines.

BOOK A FREE STRATEGY CALL

What types of projects do you take on?

We specialise in:

‍Books & Publications – Print and digital book design, magazines and photo books.

‍Workbooks & Toolkits – Interactive, educational resources and guidebooks designed for engagement.

‍Campaign & Advocacy Materials – Reports, case studies, and advocacy organising tools.

‍Multimedia Resources – Videos, websites, digital storytelling assets, and presentation materials.

What’s the process for working together?

We work 1:1 with clients, tailoring the experience to your specific needs. Our process is broken into four key phases, starting with a mapping session to determine everything you need—whether it’s editing support, publishing guidance, custom illustrations, photography, videography, or design-only services. From there, we move into creative development, exploring mood boards and design mockups before refining and finalising your files for print or digital use.

Along the way, you'll have access to publishing modules and guides, making the process smooth and stress-free. Throughout, we ensure a collaborative and personalized experience, so your project feels aligned, polished, and ready to make an impact.

Is it okay if I don’t know what story I want to tell or the format it should be in?

Absolutely! That’s exactly what the custom storytelling workbook and our initial strategy sessions are for. We’ll clarify your messaging, define your goals, and determine the best format to communicate your impact effectively.

Can you help with illustrations, photography, and videography?

Yes! We work with a team of talented creatives to bring your vision to life. If custom visuals are needed, we source and oversee illustrators, photographers, and videographers, ensuring everything aligns with your brand and storytelling goals. You won’t have to juggle multiple vendors—we seamlessly integrate this into the design phase, so the process stays smooth, cohesive, and stress-free.

What’s the difference between working with you and hiring a designer or publisher?

Most designers focus on making things look good, and most publishers handle the technical side of book distribution—but neither necessarily considers strategy, storytelling, and impact. I take a holistic approach, blending design, strategy, and marketing to ensure your project is not just visually compelling, but also deeply effective in reaching the right audience.

Beyond design, I guide you through every step of the process—helping with editing, publishing decisions, and launch strategy—so you’re never left figuring things out on your own. Whether you need support with printing, distribution, or marketing, I provide expert guidance and connect you with trusted partners to bring your vision to life seamlessly.

How do I know if this is the right investment for me?

If you’re a diverse storyteller looking to create meaningful storytelling materials that truly connect and drive change, this is for you. Instead of wasting time and money on one-off projects that don’t align, you’ll receive a comprehensive, strategic approach tailored to your specific needs.

Where you're at right now...

What success looks like with the roadmap

FAQ

What success looks like
with the roadmap